I was approached by a previous client of mine to run the digital signage project for P&O Cruise’s latest cruise ship.

The initial brief was to create a strategy for 240+ interactive digital screens around the ship (wayfinding and information) - and define other core points of interaction from staff tablets and in-cabin TVs, to promotional screens. This would include design guidelines for the different types of screens, as well as a content strategy for all screens based off of position on ship, time of day, geographic location, type of cruise day etc.

A large part of the project was understanding audience needs within the context of a cruise ship, so as an extended part of the research, we also created full customer experience maps for the end-to-end cruise experience, as well as guidelines to improve their overall CX over the next 3-5 years.